DB News

We’re Hiring - Marketing & Community Coordinator

Jan 20.2012

Marketing and Community Coordinator (CONTRACT)

Expand and improve current business strengths, implement new and innovative programs and procedures to ensure excellence in customer service, positive brand awareness, community engagement and financial success.

IDEAL ATTRIBUTES

• Positive, energetic, flexible and creative team player
• Committed to promoting active lifestyles, enjoy community involvement
• Passion for cycling, entrepreneurial  and a strong work ethic

THE OPPORTUNITY

Join the fastest growing and now one of the largest bicycle retailers in BC. Help us continue the success that has been based on a simple model of excellent customer service, wide selection of products and fair prices. Work with our partners and in our communities to share our commitment to and passion for cycling. Reach out to new cyclists and experienced ones alike and introduce them to Different Bikes through a variety of mediums and programs. Manage existing programs to improve customer service, customer loyalty, brand awareness and growth.

CORE RESPONSIBILITIES

Reporting to the General Manager and working closely with store managers and staff, you will be responsible for maintaining and building the continuity of Different Bikes current marketing program. Marketing shall include a wide range of communication and promotional activities as well as community and charitable activities, partner, club and supplier programs, events and more. In addition to marketing, responsibilities may also include specific projects related to customer loyalty, business expansion and strategic partnering.

• Create and maintain positive brand image and wide awareness
• Communicate and promote business to broad base of customers to drive demand
• Contribute directly to financial success of all stores

Primary Marketing Contract Deliverables

• Web site – content creation and updating (blogs, images, news etc.), traffic analysis and overall management
• Social media (Facebook and Twitter)– content, coordination and execution on day to day basis
• Community events and promotions coordination
• Supplier and Industry/Partner co-marketing opportunity management
• In-store marketing, signage coordination
• Customer communication (eBlasts)

Additional Deliverables

• Advertising, media coordination and execution (usually surrounding annual fall sales event)
• Sponsorships and charitable donations coordination
• Additional projects and programs as agreed (customer analysis/satisfaction surveys, customer loyalty programs etc.)

CONTRACT POSITION NOTES

• Role is full time (expected minimum 40 hrs per week), with flexible hours across 7 days
• Role focus may change depending on season and current relevant projects
• It is expected/recommended that ~ 1 day per week be working on the floor in the stores. In some seasons, may be called on to cover more staffing gaps in stores as needed.
• Work will be mix of in-store, in office, home office and in field depending on season and priority
• Involvement in DB- associated activities (group rides, customer seminars, race or event participation) is welcomed
• Contract has expected duration of 1 yr from March 1, 2012, but is subject to change with reasonable notice
• Some days may be required for training in advance of March 1 (with pay)
• Potential exists for longer term role with DB after March 2013
  
   

Prospera Valley GranFondo 2012

Jan 16.2012

Another GranFondo Event Right in Our Backyard!

Early Bird Registration Deadline is January 27th.

REGISTER NOW!

Prospera Valley GranFondo - Fraser Valley

During the inaugural 2012 Prospera Valley GranFondo riders will experience quiet country roads, mountaintop views and a mighty river valley as they participate in a 160km GranFondo, an 80km MedioFondo, or a 3km FamilyFondo. At 7AM on July 22, 2012 the 2012 Prospera Valley GranFondo will start in Fort Langley – one of Greater Vancouver’s most historically significant and picturesque communities.

The Rides

The GranFondo: A mass-start at 7AM sharp!
This 160km (100miles) route takes cyclists from Fort Langley south through Langley’s country roads, along Zero Avenue, through the community of Arnold, along the Sumas Prairie, up and over Sumas Mountain in Abbotsford and back to Fort Langley along the Matsqui flats and through Glen Valley along the Fraser River. Participants will climb and descend; they will open up the throttle along the flats (where they may battle some wind), and they will take it easy on occasion to marvel at the beauty of the route.
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The MedioFondo: A mass-start at 7AM sharp!
This 80km (50miles) route may be half the size of its big brother, but it is just as good! Cyclists depart Fort Langley and head south along Langley’s country roads, along Zero Avenue and begin their journey back to Fort Langley through the community of Bradner and along the mighty Fraser River and through Glen Valley.
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The FamilyFondo: A kid-friendly mass-start at 8:30AM sharp!
The little folks (with their parents or guardians at their side) are going to get the full experience. This 3km ride within Fort Langley begins in a mass start format. The FamilyFondo is staffed with many volunteers both on and off the bike to ensure all of our new cyclists are safe, supported, and having fun! The route is flat and offers absolutely no interaction with traffic. At the 1.5km point there will be an aid station set up so all the little athletes can refuel for their journey to the finish line. The FamilyFondo  will show participants between the age of 8 and 12 that cycling is an exciting sport!
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Included with each registration is the following:

• A timing chip and bike plate
• A musette bag full of sponsor gifts
• Unparalleled on route mechanical and medical support
• Food, drink, and support at six aid stations
• Dedicated lanes, closed roads, rights of way and a entirely traffic managed route
• A First Nation feast in the historic Fort Langley National Historic Site
• A fine craft brew courtesy of Central City Brewing and Red Racer Beer
• Post-ride entertainment and cycling themed festivities
• A participation medal designed by the Kwantlen First Nation

Check out this route preview video!

New Giro Event - Yukon/Alaska

Dec 30.2011

New Giro de Canada hosted in the Yukon & Alaska

July 24-27, 2012

More details on the event website.

The new Giro de Canada is a 4 day Road Bike Stage race starting in Whitehorse and traveling through the tip of BC and into Skagway Alaska, with a ferry ride over to Haines, then riding the spectacular Haines mountain range remote road, heading back into BC and Yukon, finishing back in Whitehorse.

This event covers the most spectacular scenery of the North. It will draw in a mix of elite hard core racers, to recreational riders, to those that are their to just finish it.  Days range from 100km – 170km per day. Race organizers are encouraging riders to sign up under the teams category to get the most out of this 'Tour de France' style race, although riding solo is an option. It's a great way to get your club involved in a unique cycling trip for the summer to a spectacular location you may not have experienced before. The organizers take care of every detail from the moment you land in Whitehorse.